The Perks of Brand Advocacy

The Perks of Brand Advocacy

Companies are always looking for ways to increase sales and grow their brand. That is why Brand Influencers are their best allies!  Brand advocacy is when customers or employees become outspoken supporters of a brand and help promote it to their friends and...

Brand Touchpoints & Training Effectiveness

As a business owner, you are always looking for ways to improve your brand and increase brand awareness. But what are brand touchpoints and how can they help you achieve your goals? Brand touchpoints are the various points of contact your Sales Associates have with...

Do You Take Success with Your Morning Coffee?

Imagine walking into a coffee shop; you order the drink – Triple, Large, Half Sweet, Non-Fat, Caramel Macchiato – that has taken you years to establish as your drink of choice. While ordering, your subconscious is anticipating the joyous moment when you take that...

A Sweeter Brew for the Lukewarm Learner

Coffee is an acquired taste, for sure. Some prefer to sweeten their drink enough to disguise the coffee taste while still getting the much-needed hit of caffeine. HALIGHT understands this concept. On any given day, a learner can feel unmotivated to engage in online...

Tech Configurability for a Lighter Workload

We lighten our clients’ load, specifically when it comes to technological restrictions and support.  Consider the environment in which your associates will be taking their training. What sorts of limitations are put on the individual and the technology? Are the...