From Sales Associates to Brand Influencers: The Importance of Engagement to Sales

by | Oct 21, 2022 | Engagament

As the retail landscape continues to change and evolve, so too must the way we engage and motivate our employees. To stay ahead of the curve, companies must start thinking about employee engagement now and how they can improve it in the future.  

One of the biggest challenges facing retail companies today is how to keep their employees engaged and motivated. With so much competition, it can be difficult to stand out and offer employees something that they can’t get anywhere else.  

However, there are a few things that companies can do to set themselves apart and create a more engaging work environment. 

  • Offer employees opportunities for growth. Employees want to feel like they are part of something larger and that their work has meaning. This will not only help to engage them in their work, but it will also motivate them to do their best.  
  • Encourage open communication. Create an environment where employees feel comfortable speaking up and sharing their ideas. This will help to create a more collaborative work environment and will also allow you to get to know your employees better. 
  • Recognize and reward employees. Employees want to feel appreciated for their hard work. Make sure to recognize and reward employees for a job well done. This can be something as simple as a thank you note or a gift card. Whatever you do, make sure that your employees know that you appreciate their efforts.  

Improving retail employee engagement will require some effort, but it is well worth it. By taking the time to create a more engaging work environment, you can attract and retain the best employees.  

Why is this important? 

Engaged employees are essential to creating better customer experiences and achieving higher sales. Engaged employees are “those who are fully absorbed in their work and feel a sense of personal accomplishment from it.” These are the employees who are truly passionate and take pride in their work. And it shows. 

Engaged employees are 17% more productive than their peers; they are 87% less likely to leave their organization; and they are more likely to go the extra mile for customers, giving them the superb service and experiences that keep them coming back. They’re also always on the lookout for new ways to improve the customer experience and increase sales. 

In short, an essential part of any thriving business is having engaged employees. If you want your business to reach new heights, invest in engagement. It’s the best way to guarantee that your employees are providing the best possible experiences for your customers – which results in increased sales. 

But how?  

To optimize brand interactions and drive sales, make sure that brand interactions are simple, consistent, community-focused, novel, and exclusive. When applied strategically, each element captures, directs, and sustains learners’ attention in a unique way.  

Simplicity Consistency Community Novelty Exclusivity 
Make it easy for Sales Associates to access and apply essential brand and product information. Show up in front of Sales Associates regularly to keep your brand and products top-of-mind. Empower Sales Associates to connect, collaborate, and create new brand and product touchpoints. Generate and maintain Sales Associates interest through surprising and varied content and delivery formats. Motivate Sales Associates through tiered access to content, contests, features, and rewards. 

HALIGHT offers a full suite of comprehensive and configurable brand advocacy training solutions that activate the engagement criteria necessary to capture sales associate mindshare and drive retail sales. Each solution advances the process of informing, motivating, and supporting in-store product sales. 

  • Immersive Training Experiences 
  • Gamified Learning Community 
  • Essential Product Knowledge 
  • Personalized Upskilling 
  • System & User Management 
Terra Atmosphere Content Salt Operational Support 
Immersive Training Experiences Gamified Learning Community Essential Product Knowledge Personalized Upskilling System & User Management 
Excel brand interaction, create innovative learning experiences, generate excitement maximize engagement, and develop community with digital, hybrid, and in-person events. Transfer product knowledge, encourage content completion, and increase brand interactions with a gamified learning management system. Optimize sales floor conversations with bite-sized, captivating, relevant, and easy-to-apply training courses and product content. Create motivated, personable, and effective sales associates with goal setting, selling, and soft skills content and community activities. Support engaged learning communities and successful training experiences with system administrators and community managers. 

While solutions can be used in isolation, together they create a complete and optimal engagement ecosystem for building and supporting long-term Brand Influencers.  


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