As a business owner, you are always looking for ways to improve your brand and increase brand awareness. But what are brand touchpoints and how can they help you achieve your goals? Brand touchpoints are the various points of contact your Sales Associates have with your brand.
When evaluating the impact of your training strategy, you shouldn’t narrow down its impact to content completion. Although this is important- we know you want your Sales Associates to be knowledgeable- other organic interactions have a huge influence in creating and sustaining mindshare.
Connecting to one another, checking new resources, or even changing their avatar are all signals of engagement. Every minute they are spending on your platform is time they are choosing to spend with your brand.
By creating positive brand touchpoints, you can turn your Sales Associates into brand influencers who will spread the word about your business to their friends and family. Here are a few pointers to create positive brand touchpoints:
1. Teach them about your brand. Make sure your sales associates are familiar with your brand history, mission, and values. Make your brand’s personality reflect through the platform you are using so that they are not just learning but immersed in your culture.
2. Train them in your products and services. Your sales associates should be experts on your products and services. They should be able to answer any questions customers may have and provide them with accurate information.
3. Encourage them to interact with each other. As they build a community, Sales Associates can learn from their peers plus, it’ll boost their engagement!
4. Reward them for their efforts. Gamification is highly recommended for recognizing and rewarding your Sales Associates for their efforts in a fun way. This will motivate them to continue promoting and relating to your brand.
By following these tips, you can ensure that your sales associates are prepared to become brand influencers.