Gamification is the use of game mechanics and elements in non-game contexts. The benefits of gamification are well-documented. Studies have shown that it can improve engagement, motivation, and learning. For sales associates, this means they are more likely to be engaged in their training, motivated to do their best, and able to retain more information. 

Considering that 90% of employees say recognition motivates them to work harder, according to the Industry Report on Employee Engagement Strategies For 2021, this is an untapped opportunity for employers. 

Allow us to offer you insight into the advantages of gamification for training: 

First, gamification can enhance sales associates’ engagement in training by providing them with goals to achieve and rewards for meeting those goals.  

Second, gamification can improve sales associates’ knowledge of the products they are selling. When offering information in a fun and interactive way, they are more likely to remember it and be able to use it when they are interacting with customers. Studies show that when we are happy, our brains are 68% more active, allowing us to absorb 86% more information. * Additionally, it can improve their problem-solving skills and allow them to practice in a controlled environment. 

Third, gamification can increase sales. Sales associates who are motivated to do their best work are more likely to make more sales and exceed their quotas. Gamification can provide them with a sense of competition and a feeling of accomplishment, both of which can increase motivation.  

Fourth, gamification can upgrade time management skills. Time management is critical in sales, and gamification can help sales associates learn how to manage their time more effectively. By providing sales associates with a limited amount of time to complete tasks, they are forced to learn how to prioritize and use their time more efficiently.  

Finally, gamification can enhance sales associates’ overall satisfaction with their job giving them a sense of achievement and a feeling of accomplishment. As a result, they are more likely to stick with their company and continue to perform at a high level.   

Gamification can be an extremely effective tool for training sales associates. It can help them to drive sales and achieve success. If your company is not already using gamification for training, it may be time to consider doing so. 

References

Sailer, Michael, and Lisa Homner. “The Gamification of Learning: A Me-ta-Analysis.” Educational Psychology Review 32, no. 1 (2019): 77–112. https://doi.org/10.1007/s10648-019-09498-w.  

Wang, Yung-Fu, Ya-Fang Hsu, and Kwoting Fang. “The Key Elements of Gamification in Corporate Training – The Delphi Method.” Entertainment Computing 40 (2022): 100463. https://doi.org/10.1016/j.ent-com.2021.100463.  

Putz, Lisa-Maria, Florian Hofbauer, and Horst Treiblmaier. “Can Gamification Help to Improve Education? Findings from a Longitudinal Study.” Computers in Human Behavior 110 (2020): 106392. https://doi.org/10.1016/j.chb.2020.106392.