Sales associates play a vital role in the modern economy by providing customer service, advising customers on product selection, and helping to drive store sales. However, the attention economy has drastically changed how retail sales...
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Harnessing the Power of a Thriving Community
The community that we build around ourselves plays an integral role in our lives, influencing every aspect of who we are. Whether it's the people you interact with on a daily basis or the social platforms and learning communities to which...
Unleash the Power of Gamification for Training
Ready to learn about the top 5 advantages of gamification for training?
Why Invest in Sales Associates’ Training?
The retail industry is extremely competitive, and stores need to do everything they can to attract and retain customers. Sales associates are a key part of this process. They are the face of the brand and are responsible for creating a...
2022 HALIGHT RECAP
Finito! 2022 has ended, and we want to celebrate a great year of reconnecting and growing. It was an opportunity to rediscover who we are and envision the future. As we slowly transition back to face-to-face interactions, many...
What Should Sales Associates Know to Become Brand Influencers?
Sales associates are the backbone of any retail operation. They are the ones who interact directly with customers and have the most impact on the customer experience. For this reason, it is essential that sales associates are properly...
How to Build Brand Influencers
Brand Influencers are trusted sources of information who reflect your company’s vision and values. They can be employees or customers who have a personal connection to your brand and products. There are a number of ways to create...
From Sales Associates to Brand Influencers: The Importance of Engagement to Sales
As the retail landscape continues to change and evolve, so too must the way we engage and motivate our employees. To stay ahead of the curve, companies must start thinking about employee engagement now and how they can improve it in the...
The Perks of Brand Advocacy
Companies are always looking for ways to increase sales and grow their brand. That is why Brand Influencers are their best allies! Brand advocacy is when customers or employees become outspoken supporters of a brand and help promote...
Brand Touchpoints & Training Effectiveness
As a business owner, you are always looking for ways to improve your brand and increase brand awareness. But what are brand touchpoints and how can they help you achieve your goals? Brand touchpoints are the various points of contact your...