When diving into the world of retail, brand influencers can seem like mythical creatures. They wield considerable power, and their support can bring in a significant number of new customers. But with an overwhelming set of options and a...
![How to Use the Pareto Principle to Build Brand Influencers](https://halight.com/wp-content/uploads/2023/07/202307_Week2_BlogTitle-1080x675.jpg)
When diving into the world of retail, brand influencers can seem like mythical creatures. They wield considerable power, and their support can bring in a significant number of new customers. But with an overwhelming set of options and a...
Training Your New Sales Associate for Primetime Venturing into the sales world can be as exhilarating as it’s daunting for a new sales associate. As a leader, it's your task to make sure the company has a system and a culture that can...
You've heard it, and maybe even said it yourself: "A well-trained sales associate is as good as gold." Okay, perhaps you've not said it exactly like that, but the sentiment remains the same. Now, let's take it a step further. What if that...
Ahh, the world of retail. A world where the customer is king, queen, and occasionally, the joker. In this world, the difference between a boring and a 'holy cow!' experiences lies in how your Sales Associates interact with the...
Brand identity isn't just a fancy buzzword that business folks throw around at cocktail parties. It's the soul of your company, and your sales associates are the beating heart that pumps that soul into every customer interaction. When...
In an era where the retail landscape is rapidly shifting, providing effective training for your staff is more critical than ever. However, it's not just about imparting knowledge; it's about ensuring that the knowledge sticks – that it's...
Welcome to the exhilarating world of retail, where the secret to a store's smashing success lies in the hands of its retail sales associates. You see, retail is more than just transactions; it's a dynamic dance between the customer, the...
Customer engagement is the process of creating meaningful and lasting relationships with customers. It involves understanding customer needs and expectations, developing tailored solutions to meet those needs, delivering effective...
Retail businesses are increasingly recognizing the importance of investing in employee training and development programs. A culture of engaged learning – where employees are actively encouraged to learn new skills and to stay up to date...
Sales associates play a vital role in the modern economy by providing customer service, advising customers on product selection, and helping to drive store sales. However, the attention economy has drastically changed how retail sales...