If you've ever walked into a store and felt immediately at ease, it's likely due to the exceptional work of a sales associate. These are the folks who genuinely make shopping not just a transaction, but an enjoyable experience. They can...
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How to Use the Pareto Principle to Build Brand Influencers
When diving into the world of retail, brand influencers can seem like mythical creatures. They wield considerable power, and their support can bring in a significant number of new customers. But with an overwhelming set of options and a...
From Rookie to Rainmaker
Training Your New Sales Associate for Primetime Venturing into the sales world can be as exhilarating as it’s daunting for a new sales associate. As a leader, it's your task to make sure the company has a system and a culture that can...
How to Spice Up Your Learning Management System
You've heard it, and maybe even said it yourself: "A well-trained sales associate is as good as gold." Okay, perhaps you've not said it exactly like that, but the sentiment remains the same. Now, let's take it a step further. What if that...
Why Engagement is the MVP of Retail Training
Ahh, the world of retail. A world where the customer is king, queen, and occasionally, the joker. In this world, the difference between a boring and a 'holy cow!' experiences lies in how your Sales Associates interact with the...
Tap Into the Power of Brand Identity While Captivating Sales Associates Mindshare
Brand identity isn't just a fancy buzzword that business folks throw around at cocktail parties. It's the soul of your company, and your sales associates are the beating heart that pumps that soul into every customer interaction. When...
Making It Stick: Boosting Training Retention
In an era where the retail landscape is rapidly shifting, providing effective training for your staff is more critical than ever. However, it's not just about imparting knowledge; it's about ensuring that the knowledge sticks – that it's...
The Essential Training Guide for Retail Sales Associates
Welcome to the exhilarating world of retail, where the secret to a store's smashing success lies in the hands of its retail sales associates. You see, retail is more than just transactions; it's a dynamic dance between the customer, the...
Break the Tie – By Keeping Your Brand Top of Mind
Customer engagement is the process of creating meaningful and lasting relationships with customers. It involves understanding customer needs and expectations, developing tailored solutions to meet those needs, delivering effective...
Engagement Is the Secret Behind a Successful Training Culture
Retail businesses are increasingly recognizing the importance of investing in employee training and development programs. A culture of engaged learning – where employees are actively encouraged to learn new skills and to stay up to date...