The retail industry is extremely competitive, and stores need to do everything they can to attract and retain customers. Sales associates are a key part of this process. They are the face of the brand and are responsible for creating a...
Finito! 2022 has ended, and we want to celebrate a great year of reconnecting and growing. It was an opportunity to rediscover who we are and envision the future. As we slowly transition back to face-to-face interactions, many...
Sales associates are the backbone of any retail operation. They are the ones who interact directly with customers and have the most impact on the customer experience. For this reason, it is essential that sales associates are properly...
Brand Influencers are trusted sources of information who reflect your company’s vision and values. They can be employees or customers who have a personal connection to your brand and products. There are a number of ways to create...
As the retail landscape continues to change and evolve, so too must the way we engage and motivate our employees. To stay ahead of the curve, companies must start thinking about employee engagement now and how they can improve it in the...
Companies are always looking for ways to increase sales and grow their brand. That is why Brand Influencers are their best allies! Brand advocacy is when customers or employees become outspoken supporters of a brand and help promote...
As a business owner, you are always looking for ways to improve your brand and increase brand awareness. But what are brand touchpoints and how can they help you achieve your goals? Brand touchpoints are the various points of contact your...
Imagine walking into a coffee shop; you order the drink – Triple, Large, Half Sweet, Non-Fat, Caramel Macchiato – that has taken you years to establish as your drink of choice. While ordering, your subconscious is anticipating the joyous...
Coffee is an acquired taste, for sure. Some prefer to sweeten their drink enough to disguise the coffee taste while still getting the much-needed hit of caffeine. HALIGHT understands this concept. On any given day, a learner can feel...
We lighten our clients’ load, specifically when it comes to technological restrictions and support. Consider the environment in which your associates will be taking their training. What sorts of limitations are put on the individual...