HALIGHT, a leader in Gamified Learning Management Systems (LMS), is excited to announce its partnership with TCL in launching the TCL Academy. This innovative collaboration aims to overhaul retail training for TCL’s Go to Market team across North America.

In a time where product knowledge and efficient sales techniques have never been more crucial, TCL chose to harness the capabilities of the HALIGHT Learning Management System. This synergy is designed to equip retail sales associates across North America with in-depth product insights and compelling sales incentives.

“At HALIGHT, we believe in creating more than just training platforms and content. We’re in the business of forging brand advocates to help break the tie between our client partners and their competitors. Our collaboration with TCL is a testament to this vision. Their dedication to excellence aligns seamlessly with our vision of connecting and empowering the global workforce.”

Rick Pontini, President and CEO, HALIGHT

Since the launch in Q3 of 2023, the aspiration behind the TCL Academy has been crystal clear: mold brand advocates to help drive sales of TCL’s products. With HALIGHT’s intuitive LMS and professional services, TCL’s team can tap into an exhaustive array of custom training materials, curated to enhance product familiarity. The inclusion of sales incentives amplifies this drive, marrying product knowledge with the soft skills to excel in sales.

A hallmark of HALIGHT’s LMS is its interactive training modules, which offer a rich multimedia experience, encompassing interactives, gamification, videos, quizzes, and prompt feedback mechanisms. This ensures a riveting learning journey, making the process both enjoyable and rewarding. Furthermore, the built-in analytics and feedback tools will enable TCL to continually refine and tailor their training initiatives, ensuring consistent alignment with evolving needs.

“As TCL continues its pursuit to become the number one brand choice for consumer electronics in North America, we are focused on delivering our message by using vehicles like HALIGHT to ensure retail sales associates have the knowledge, skills, and tools necessary to assist consumers in making the right purchase. TCL prides itself on developing training programs as innovative as the products we deliver, so we’re excited to collaborate with HALIGHT in elevating our TCL Academy. Arming our frontline brand representatives with these extensive learning modules will not only deepen their product knowledge and market understanding, but it will also enhance their customer engagement and sales techniques, creating a great shopping experience for consumers and delivering a product that satisfies their needs. This makes HALIGHT the perfect partner to help take TCL to the next level.”

Andy Thompson, Chief Marketing Officer, TCL

As TCL escalates its momentum across North America, its commitment to delivering unparalleled customer experiences is evident. This partnership solidifies that commitment, intertwining product knowledge with unmatched sales incentives.

Retail partners can eagerly anticipate a more collaborative approach to an exceptional TCL Customer and Product Experience.

About HALIGHT

HALIGHT is a leader in Retail Training focused Learning Management solutions, renowned for crafting interactive and impactful training modules. By centering on client needs and offering state-of-the-art tools, HALIGHT ensures businesses fully leverage their team’s potential. HALIGHT’s Retail Training is focused on delivering knowledge to inspire and cultivate exceptional buying experiences.

About TCL

TCL, a global tech titan, offers a diverse array of consumer electronic products, earning accolades for its innovation and top-tier quality. With its expanding influence in North America, TCL is unwavering in its dedication to delivering world-class products and experiences.

For Inquiries

Daniel Mendonca, Director of Sales & Marketing – [email protected]