Customer Case Study
Marvin Windows x Halight
Our Partnership
Marvin Windows is a leading manufacturer in the windows and doors industry, known for its commitment to craftsmanship, innovation, and premium brand experience. As Marvin’s business expanded — and as dealer, sales, and service audiences became more distributed — its learning and training strategy needed to evolve.
We partnered with Marvin Windows to modernize and scale its training ecosystem, transforming learning into a strategic differentiator that drives adoption, engagement, and measurable sales impact.
The Challenge
Historically, Marvin relied on instructor-led, in-person training, often requiring participants to travel to a single location. While effective, this approach was costly, difficult to scale, and increasingly misaligned with the needs of a growing, distributed dealer network.
An early attempt at launching a traditional LMS fell short. The platform lacked brand alignment, usability, and integration with Salesforce, leading to low adoption among dealers and internal teams.
Marvin needed a solution that could:
- Reflect its premium brand
- Motivate voluntary participation without mandates
- Support dealers, sales, service, and internal teams
- Integrate with existing systems
- Scale alongside future business growth
The Solution With Halight
- Brand-Forward Experience: Halight LMS felt like an extension of the Marvin brand — not a generic corporate system.
- Extended Enterprise Expertise: We understood how to engage dealers, distributors, and external partners.
- Consultative Partnership: Beyond technology, we supported change management, stakeholder alignment, and continuous improvement.
The Platform
Halight delivered a modern, flexible extended enterprise training platform for dealers designed to meet learners where they are and evolve over time.
Key capabilities included:
- Centralized learning platform for dealers and internal teams
- Blended learning journeys (digital, live, and in-field)
- Missions and guided learning paths for onboarding and development
- Gamification and incentives to drive engagement
- Salesforce integration to connect learning with business outcomes
Rather than deploying every feature at once, Marvin took a phased approach—allowing learning to mature without overwhelming users.
Results & Impact
With a scalable platform in place, Marvin transformed learning from a logistical function into a measurable driver of engagement, performance, and competitive advantage.
Sustained Engagement & Growth
- Over 20% year-over-year growth in platform participation
- Expansion from dealer-only training to four additional internal audiences
- 95% completion rates on required monthly sales training
Learning as a Sales Driver
With Salesforce integration in place, Marvin began tying learning directly to revenue outcomes. During a recent product launch:
- 67% of learners completed the recommended training
- 53% of trained participants placed orders
- Only 13% of untrained participants placed orders
The data clearly demonstrated that trained partners sold at significantly higher rates.
Competitive Differentiation
Marvin now positions training as a key advantage over competitors — offering a more engaging, accessible, and effective learning experience for its dealer network.
What’s Next
Marvin is continuing to expand its learning strategy with the launch of Marvin University, a structured onboarding and mastery program that:
- Clarifies recommended learning paths for new sales hires
- Uses missions to visualize progress and build momentum
- Recognizes achievement through certificates and badges
- Enables deeper product-line expertise
As Marvin grows, Halight continues to support the evolution — helping turn learning into a long-term growth engine.
Turn Learning Into a Growth Engine
See how an extended enterprise training platform can drive engagement, adoption, and measurable business impact for your dealers and partners.
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