Customer Case Study
Fitbit’s Global Training Transformation
Summary
Fitbit, a pioneering force in the wearable technology market, aimed to upscale their training program across a broader spectrum of retailers and global regions. They sought a partner that could seamlessly tailor a solution in line with their growth vision. Enter Halight – the answer to Fitbit’s quest for scalability, consistency, and quality.
Background
For years, Fitbit has been a dominant player in the wearable technology market, with an established training program primarily with Best Buy. As the market landscape evolved, so did Fitbit’s ambition, recognizing the need to branch out and encompass retail sales associates from a wider array of retailers.
The Challenge
Fitbit’s Twin Challenges Were:
Scaling their training program beyond their collaboration with Best Buy.
Ensuring that the training content remained reflective of Fitbit’s brand, while maintaining the highest quality standards.
Further, the upcoming promotional period required a rapid solution rollout, leaving no room for error. This meant that time constraints, consistent training, and meticulous content quality assurance were critical concerns.
The Solution With Halight
Halight Proved to Be the Partner Fitbit Was Searching For:
Understanding & Customization
Halight delved deep into Fitbit’s needs, curating a configurable platform that aligned with Fitbit’s goals.
Understanding & Customization
Halight delved deep into Fitbit’s needs, curating a configurable platform that aligned with Fitbit’s goals.
Multilingual Content Development
Halight crafted eLearning content in English, French, and Spanish, ensuring consistent and quality training content across different regions.
Admin Support
Halight provided robust administrative support, streamlining the rollout and ongoing management of the program.
Admin Support
Halight provided robust administrative support, streamlining the rollout and ongoing management of the program.
Global Expansion
Within two years, Halight successfully expanded the program to the EMEA and Asia Pacific regions.
Key Outcomes & Benefits (2017-2023)
Consistent Messaging
Halight ensured Fitbit’s brand messaging remained consistent across various markets, bolstering brand integrity.
High RSA Engagement
The high-quality training content led to deeper product comprehension among retail sales associates across different retailers.
Global Reach
Fitbit’s global footprint grew exponentially, reaching wider audiences in new regions.
User Engagement
The true testament to the solution’s effectiveness was that a staggering 70% of platform users engaged with and completed promotional content.
Why Halight?
Fitbit’s Choice of Halight Was Driven By:
Timely, Configurable Solutions
Halight’s agility in developing a configurable solution within a tight deadline.
Global Scalability
Their capability to expand the program to include EMEA and Asia Pacific regions in a mere two years.
Multilingual & Multi-Cultural Capability
Halight’s commitment to catering to diverse audiences through multilingual content creation.