Training can either move those sales or be a total time-waster. Retail sales associates don’t want to be stuck in a never-ending module, clicking “Next” and daydreaming about their weekend plans. They want their time and energy respected with training that meets them where they’re at. In many cases, the truth is, most training fails not because the content is bad, but because of how it’s delivered.
Over the years, we’ve seen patterns and built solutions. Here are the top 3 mistakes brands make in their training, and how we help turn them around.
#1: The Firehose Effect
It’s definitely overwhelming when brands say, “Here’s everything we’ve ever known about this topic. Good luck!”. When learners are hit with too much information at once, it’s like trying to drink from a firehose. It’s overwhelming, and most of it doesn’t stick.
To address this, we break content into short, focused chunks that are easy to digest. Learners get what they need, when they need it.
#2: One-Size-Fits-All Training
A one-size-fits-all approach leaves new hires confused and seasoned pros bored out of their minds. Everyone needs to learn different things at different times in their career.
That’s why we tailor training to each learner’s role and experience. New RSAs get the essentials. Veterans get deeper insights. Everyone gets what’s relevant to where they’re at in their own professional development.
#3: Boring, Static Content
Click next. Click next. Click next... Are you still awake? Your learners probably aren’t either! Dry content doesn’t inspire anyone.
Instead, we make training fun again. Think interactive challenges, badges, events, and side-quests that turn learning into an experience. It’s like leveling up in a game — except you’re learning at the same time.
We’re in the Game
Training doesn’t have to be boring. With Halight’s bite-sized content, personalized paths, and gamified experiences, learners stay engaged, informed, and ready to crush it.
Curious to learn more? Let’s talk.