Our Customer – Nacon
Nacon is a global gaming accessories brand known for premium headsets and controllers.
Their Challenge
In 2025, the gaming accessories category faced tough headwinds—lower store traffic, tighter budgets, and softer console demand. Nacon needed a cost-effective way to build retail advocacy, boost product knowledge, and create launch momentum at key retailers like Best Buy—without the expense of a full-scale field sales program.
Halight’s Solution
Nacon partnered with HALIGHT’s Energize Retail platform and leveraged Channel Partners for in-store activation. This hybrid approach combined:
- Digital training through Energize Retail to educate associates
- Field rep visits to reinforce training and drive sign-ups
- Photo documentation and two-way communication for visibility
- Minimal time investment per visit (minutes, not hours)
The result? Scaled advocacy across stores while keeping costs under control.
Execution Highlights
- Associates trained via Energize Retail before and during launch
- Field reps reinforced training and encouraged sign-ups in-store
- Associates engaged with content and shared peer referrals
- Program ran during a challenging retail period with reduced budgets
Results & Impact
The program delivered measurable success:
- Sales Performance: Nacon’s flagship PlayStation headset exceeded projections by by more than double!
- Retail Advocacy: Associates showed strong engagement, asking questions and participating actively
- ROI & Efficiency: The blended digital + physical model outperformed traditional programs and became a repeatable, budgeted initiative
Why It Worked
- Energize Retail scaled consistent product knowledge
- Channel Partners provided credible in-store reinforcement
- Digital + physical reporting gave Nacon confidence in execution
- Associates became active advocates—not passive recipients
Customer Testimonial
“The Energize Retail program exceeded our expectations. It was incredibly well run, drove real retail advocacy, and absolutely played a role in our sales success. In a tough gaming market, this initiative outperformed our hopes and it’s something we’re budgeting for and planning to repeat.“
— Matthew Villarreal, National Sales & Marketing Director, Nacon