When a leading brand set out to celebrate the launch of a new product line, they didn’t just mark the occasion — they launched a full-blown interstellar adventure. Our collaboration on the Galaxy of Prizes event was designed to be bold, immersive, and unforgettable. And it delivered. 

Daily Engagement 

Each day, participants returned to complete fresh content. Every completed activity unlocked a chance to win exciting prizes, including product vouchers, premium tech accessories, and more.

Event portal

Exclusive Badge

Those who completed all content across the three-week event earned more than just bragging rights. They unlocked a one-of-a-kind exclusive badge as a symbol of their engagement throughout the journey. 

Grand Prize Winners 

The stars truly aligned for those who stayed the course. By completing all the content, participants were automatically entered into the Grand Prize Sweepstakes, with a chance to win a Galaxy tablet, a Samsung TV, a new Samsung device, or a Samsung Galaxy Watch6. 

Engagement That Soared 

The Galaxy of Prizes event reactivated a dormant learning community in a big way. The campaign led to a 182.8% increase in daily active users, with previously inactive users returning at significantly higher rates. This surge in engagement highlights the power of gamified learning and strategic content delivery.

 

Let’s Talk

Want to learn how Halight can launch your next campaign into orbit? Contact us today and let’s create something stellar together.