Sales associates are the backbone of any retail operation. They are the ones who interact directly with customers and have the most impact on the customer experience. For this reason, it is essential that sales associates are properly trained in order to provide the best possible experience for customers and to advocate for the brand!  

The first step in training sales associates is to ensure that they have a complete understanding of the brand. This includes the brand’s history, mission, and values. Sales associates should be able to communicate and represent the brand’s unique personality and value proposition. 

They should also be knowledgeable about the products and be able to provide detailed information about them. Ideally, you’ll want them to be passionate about the products. To have interacted with them and truly believe in its value.  

In addition to product knowledge, sales associates need to be trained in how to provide excellent customer service. This includes understanding how to handle customer inquiries and complaints, as well as how to upsell and cross-sell products. But most importantly, it is about people’s connection. Building a relationship of trust, in which clients feel supported and even inspired by the Sales Associate.  

Finally, sales associates need to be trained in how to effectively advocate for the brand. This includes understanding how to promote the brand on social media and how to engage with customers in a positive way. Again, the key to creating brand influencers is to make them feel passionate about the brand and its products.  

By providing comprehensive training to sales associates and creating brand affinity, retailers can ensure that their employees are up and ready to provide excellent customer experience and champion the brand. These will ultimately lead to more sales and repeat customers.