Brand Advocacy 360

Optimize your investment. Build brand influencers. Drive retail sales.

Scale Your Retail Training Program

Partner with HALIGHT’s operations team to expand your reach and manage the scalability of your retail training program.

Increase Mindshare Through Training & Events

Capture, direct, and sustain sales associates’ mindshare with intrinsic and extrinsic motivators and strategically deployed brand interactions.

Drive Retail Sales Through Training Delivery

Deploy gamified training and events platforms to create consistent brand interactions and build community around your brand and products.

Optimize Your Training Investment

Streamline your training operations, increase the leverage of your resources, reach your KPIs, and measure your ROI.

Gamified Learning Community

Transfer product knowledge, encourage content completion, and increase brand interactions with a gamified learning management system.

Missions: Create specific training paths with unique prerequisites, completion criteria, and outcomes

Modules: Motivate multiple course completions and limit access to exclusive content, badges, features, and rewards

Badges & Rewards: Reward sales associates for brand interactions and allow them to access new missions, content, and contests

Community: Enable peer-to-peer conversations and the creation of a shared knowledge base

Contests: Praise sales associates for brand interactions and allow them to access new missions, content, and contests

Gamified Learning Community

Transfer product knowledge, encourage content completion, and increase brand interactions with a gamified learning management system.

Missions: Create specific training paths with unique prerequisites, completion criteria, and outcomes

Modules: Motivate multiple course completions and limit access to exclusive content, badges, features, and rewards

Badges & Rewards: Reward sales associates for brand interactions and allow them to access new missions, content, and contests

Community: Enable peer-to-peer conversations and the creation of a shared knowledge base

Contests: Praise sales associates for brand interactions and allow them to access new missions, content, and contests

Immersive Training Experiences

Excel brand interaction, create innovative learning experiences, generate excitement, maximize engagement, and develop community with digital, hybrid, and in-person events.

Immersive Environments: Transport sales associates to a unique and inspiring environment that helps them feel more connected to and excited about your brand

Live & On-Demand Content: Create opportunities for sales associates to learn and interact when and how it works for them

Missions: Challenge sales associates to complete consecutive pieces of content

Games & Contests: Motivate sales associate participation with limited-time incentives and exclusive prizes

Community: Enable peer-to-peer conversations and the creation of a shared knowledge base

Essential Product Knowledge

Optimize sales floor conversations with captivating, relevant, and easy-to-apply eLearning content.

Branded Content: Give sales associates a feel for your brand while they’re learning about your products

Interactive Components: Deliver brand and product information in a way that’s exciting and interactive

Optimal Learning Solutions: Use the learning modality that better suits your needs. From Just-in-Time Information, to Microlearning, or Customer Profiles and Scenarios, we’ve got you covered

Partners in eLearning: Lean on our team of experts to help you imagine, plan, execute, and launch your vision

Essential Product Knowledge

Optimize sales floor conversations with captivating, relevant, and easy-to-apply eLearning content.

Branded Content: Give sales associates a feel for your brand while they’re learning about your products

Interactive Components: Deliver brand and product information in a way that’s exciting and interactive

Optimal Learning Solutions: Use the learning modality that better suits your needs. From Just-in-Time Information, to Microlearning, or Customer Profiles & Scenarios, we’ve got you covered

Partners in eLearning: Lean on our team of experts to help you imagine, plan, execute, and launch your vision

Personalized Upskilling

Create motivated, personable, and effective sales associates with robust selling capabilities through soft skills content.

Self-Assessments: Help sales associates understand their strengths and weaknesses so they can become more effective on the sales floor

Goal Setting Exercises: Connect sales associates with their big picture goals and motivate them to return to your platform on a regular basis

Soft Skills Development: Develop sales associates’ soft skills so they can better connect with and help customers

Sales Challenges: Encourage sales associates to apply what they’re learning and track their sales

Feedback Loops: Help sales associates share success stories and get support from their peers

Operational Support

Support engaged learning communities and successful training experiences with administrative and community support.

Customer Success Liaison: Keeps you up to date on system features, functionality, and updates so you can understand and make the most of your training environment

System Administrator: Does the behind-the-scenes work necessary for you to deliver a consistently positive training experience for your users

Community Manager: Facilitates and monitors peer-to-peer conversations, so your training environment stays productive and positive

Event Coordinators: Advises you on best practices and helps you bring your vision to life, so you achieve your desired outcomes

Support Agents: Provides technical support and resolves users’ issues during digital, hybrid, and in-person events

Operational Support

Support engaged learning communities and successful training experiences with administrative and community support.

Customer Success Liaison: Keeps you up to date on system features, functionality, and updates so you can understand and make the most of your training environment

System Administrator: Does the behind-the-scenes work necessary for you to deliver a consistently positive training experience for your users

Community Manager: Facilitates and monitors peer-to-peer conversations so your training environment stays productive and positive

Event Coordinators: Advises you on best practices and helps you bring your vision to life, so you achieve your desired outcomes

Support Agents: Provides technical support and resolves users’ issues during digital, hybrid, and in-person events

I’ve been working with HALIGHT since 2018. During this time, we started with the construction of our platform, went through a migration of platforms and have been improving since then. The HALIGHT team works super close to me and my regional teams making sure we have the support we need. By working close to us, they have a good way of suggesting new features and management of our tool. We are happy to work with this team.

– Liz Herrerias, Training Program Manager, Motorola

Frequently Asked Questions

I need to prove an ROI before making a case for a bigger retail training budget — can you help me do that?

Yes! We meet you where you’re at, help you optimize your current resources, and measure the ROI so your program can grow.

Can these solutions be adapted as my retail training program evolves?

Absolutely! All our solutions are configurable and designed to scale as you achieve your objectives and KPIs.

What can I expect from your analytics?

You can expect to get an in-depth understanding of user behaviors, insights into how to adapt your strategy, and tactics to serve your objectives, KPIs, and ROI data.

Can these solutions be combined with the solutions we’re currently using?

Yes! In most cases, our retail training solutions can be used in partnership with other solutions.

Are analytics included in my 2-month free trial of your scaled solution?

We offer high-level engagement-focused analytics to every vendor. More in-depth data is available at an additional cost.

Is eLearning content included in my 2-month free trial of your scaled solution?

No, eLearning content is not included. You either need to provide your own content or partner with us to create what you need.