The rise of social media has changed the ways we interact and communicate with one another. Social media has given us the opportunity to connect with those we otherwise wouldn’t, see new information in new ways, and get access to resources we never had before. Millennials are unique groups of people – they grew up with social media access. Because of this, the way they create and consume content is entirely different. In this article, we’ll uncover how to you can leverage social media strategies to engage your millennial learners.
Social media enthusiasts are used to reading smaller bits of information accompanied by an image. Whether it’s a friend’s new car, a breaking news story, or a sponsored ad, users see a depiction of the content in an image. Then, they can learn about the image quickly by reading the caption or post. You can use a similar approach in eLearning modules!
Think of a way you can visually depict what you want to teach. Is there an illustration you can use? An animation, perhaps? Use that as the ‘hook’ to draw learners in. Accompany these graphics with a brief and concise description of what you need the learner to know. Chunk up the content by reducing the use of long paragraphs. Visuals also help break up content with a mixed-media approach to attract a wider range of learners. Make sure to keep the content conversational and easy to understand. No need to pull out an encyclopedia here!
Social media is by no means a passive pastime. It’s designed to get people scrolling, reacting, and sharing instantly. If your learners are used to interacting with content on social media, why not in their training modules? Use interactivities like hotspots, flip cards, or HALIGHT’s exclusive Product 360s to keep learners physically invested in the training. These interactives are simple, quick, and help guide the learners through the training material.
It’s all in the name – social media. There’s no arguing that social media has expanded the ways in which we can communicate and be involved with various communities. You can use your learning platform to achieve the same support, inclusion, and involvement. Give your learners a chance to rate, review, and respond to training material. Have a discussion forum open so that learners and coaches can share their thoughts and experiences in one place. Build a network by establishing team leads and enabling learners to ask them questions directly via direct messaging.
Social media is also a way to stay connected to your favourite people. Digital learning platforms can keep teammates connected even when working from home – now and in the future! Build team spirit with team bonding activities. Try a gamified challenge to motivate learners and keep the conversations going online.
If your learners spend some – or most – of their day on a mobile phone, why not bring the learning to them on a device they’re familiar with? Mobile learning is an increasingly popular topic, giving learners new ways to access training on the move. Mobile eLearning, sometimes called mLearning, is possible through mobile-responsive training. This is a way to ensure that training is accessible and appears how it should across a wide variety of devices, including smartphones! mLearning may make it easier for learners to access training how they want to – from the breakroom, to the salesfloor, to the commute home, and anywhere in between!
The interactivities you choose to include in your training will be consistent with what social media enthusiasts are used to seeing and experiencing on their smaller phone screen. Instead of hovering over images, they can click to select pieces of information. Better yet, a mobile-responsive format won’t cut off any important content or make the text too small to read. If you haven’t yet considered the benefits of mLearning, reach out to us with any questions you might have!
You can take the learner away from social media, but you can’t take social media out of the young learner. It’s a world so ingrained in Gen Y and Gen Z subgroups. It’s worth implementing these strategies into eLearning to convey the same message in a way that they will appreciate and absorb better. Not sure what all this looks like? Check out our demo here – try it with your smartphone!
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