Captivate Your Learners with Product 360s

Think about the last book, article, or blog post you read that left an impression. What made it so memorable to you?  You likely felt that the writing was excellent and were captivated by the story, whether fact or fiction.

Like a good story, eLearning has the power to leave a lasting impression on learners. Our Product 360s (P360s for short) help bring products and concepts to life. Haven’t seen our proprietary P360s yet? To sum it up, P360s put a digital version of a product right in the “hands” of learners, which allows them to interact with various features and functionalities. They’re also used to “paint” a digital picture or story of more difficult concepts. In this way, learners can see the content in action and draw deeper connections with the material.

Check out how HALIGHT’s exclusive P360s immerse learners in the lesson through their storytelling capabilities.

P360s Elicit an Emotional Connection

Developing an emotional connection with eLearning doesn’t mean getting the tissues out. However, you do want your learners to invest emotionally with the content and concepts being communicated throughout the course. Why? According to research, creating personal emotional connections with events and stimuli keeps learners engaged, helps them retain and recall information more effectively, and keeps them motivated.

The storytelling format of P360 courses supports greater emotional connection with products. They can also help the learner dig beyond the surface of content and carve out a path leading to the molten core of tough concepts for more in-depth understanding.   

This is done by:

  • Using metaphors and analogies to paint a mental picture — These common literary devices work well in eLearning as much as they do in literature. They’re used to draw comparisons and connections between a common understanding in the real world and more difficult, often novel, concepts. For example, explaining the inner functions of a processor might be overwhelming to new learners. However, comparing each step to the process of sandwich-making makes it relatable and more memorable. When your learners apply their online lessons to the real world, they’ll easily recall concepts with a deeper understanding. This helps facilitate better customer service.
  • Keeping learners gripped and engaged with a narrative structure — Even in eLearning courses, there’s still a beginning, middle, and end! Our content writing team here at HALIGHT helps establish and organize the plot of your eLearning story to make the journey interesting and engaging. You want to begin the P360 eLearning story with something to get the learner’s wheels turning. While they move through the different pages, introduce them to a mixture of analogies, metaphors, and examples that work to challenge their assumptions. Finally, you want to conclude with a summary, tying everything together and reinforcing the course objectives.
  • Using real world examples — People care about stories they can identify with. The task is to make unfamiliar concepts relatable so learners can better emotionally connect with it. Learners are more likely to connect with content when they can relate it to things in their own lives.

P360s Keep the eLearning Story Rhythm

You know when you start a book and can’t put it down because each chapter leaves you on the edge of your seat? You just have to find out what happens next! That often means the story has good rhythm. If your eLearning doesn’t have smooth rhythm, your learners will wind up feeling confused and uninterested. It’s like when you show off that TikTok dance you learned to your unimpressed tween kids. It lacks a certain flow.

Think of each stage of a P360 like a poetry stanza. These chunks of text help keep the content clear and concise and sustain a good story flow throughout the P360.

P360s Paint a Visual Picture with Animations

Nothing brings a story to life quite like animations. The animations in P360s essentially transform your course into a digital interactive storybook. Learners become like Bastien from The NeverEnding Story — with every click of an arrow to virtually “turn the page,” they’re transported to their own Fantasia where they are more immersed with the content.

Animations help make abstract concepts clearer and allow learners to make more in-depth connections between different concepts. This is because learners have some visual stimuli to refer to if they’re still not quite understanding a concept.


There’s no denying every eLearning course at HALIGHT has its own storyline, but the interactivity afforded by P360s allows for an even wider variety of ways users can connect to concepts. Not only that, but P360s bring these concepts to life in a whole new way. At the end of the day, the goal is for learners to understand and retain concepts so they can provide the best service possible. After all, everyone remembers a good story.

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