At HALIGHT, our team of creative thinkers are always brainstorming. We are always looking to challenge ourselves by exploring new ideas, processes, technologies and clients! If you have got an idea, we can make it a reality.
Just take a look at our work with TV personality and interior designer Nate Berkus. You may have seen some of his home collection designs at Target or even watched The Nate Berkus show. The Nate Berkus show approached us looking to add a unique interactive experience for their audience. They envisioned an intuitive tool that the host, Nate Berkus, could use to redesign a viewer’s room in “2D” in front of a live studio audience; swapping out wall colors, furniture, and décor to give the room a whole new look.
Our team got brainstorming and instead of “2D”, we proposed a custom “3D” option. We delivered the tool on a large interactive touch screen that featured a simple user interface to ensure it would be easy to use on camera, and allow Nate to make real-time updates on the show.
HALIGHT’s Instant Design Studio (IDS) was exactly the solution the show was looking for. The show was even able to monetize the tool via a sponsorship with Valspar. It became a full segment feature 2-3 times per week and was featured on the Today Show, where Nate provided a live demonstration to promote the show.
If you have an idea, we would love to hear about it! Contact us now.