How do millennials consume content? If their attention span is less than a goldfish, how do we create eLearnings that keep the attention of millions of ‘Dory’s?’
‘Oh, look something shiny.’
Sorry, back to the subject. Millennials have some of the most diverse consumption habits analysts have studied to date. So, it’s important to keep the following points in mind when creating an eLearning…
Bite Sized Learning:
Studies indicate that the average human attention span has fallen from 12s, to an average of 8s. Although our attention span has seemed to decrease our ability to multi-task has seemed to improve. Millennials are allocating their attention in different ways than before. This means that bite-sized chunks of learning seem to resonate better with the learner. Research also indicates that articles with 300 words or less are more likely to be read by a millennial.
According to comScore, 60% of digital behavior now occurs on mobile devices. Consumers spend 52% of their time online using apps and visiting websites on smartphones or tablets. It is important for companies and businesses alike to have a mobile-first mindset as most learners will take training from their smartphone.
Recent studies done by Microsoft suggest that millennials are better at identifying what they do and don’t want to engage with. Millennials literally cherry-pick what they want to commit to their memory and chances are if your eLearnings are not bite-sized, mobile compatible and engaging they are going to choose to “not commit” your training to memory. Remember, a millennials favorite content genre is entertainment so if you can engage and entertain them while they train you have mastered how to create consumable content for a millennial.
PS: We wrote this in 300 words.
Oh, look coffee.