How to Build Brand Influencers

How to Build Brand Influencers

Brand Influencers are trusted sources of information who reflect your company’s vision and values. They can be employees or customers who have a personal connection to your brand and products.  There are a number of ways to create Brand influencers HALIGHT’s data...
The Perks of Brand Advocacy

The Perks of Brand Advocacy

Companies are always looking for ways to increase sales and grow their brand. That is why Brand Influencers are their best allies!  Brand advocacy is when customers or employees become outspoken supporters of a brand and help promote it to their friends and...

Brand Touchpoints & Training Effectiveness

As a business owner, you are always looking for ways to improve your brand and increase brand awareness. But what are brand touchpoints and how can they help you achieve your goals? Brand touchpoints are the various points of contact your Sales Associates have with...